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About was created in 2019 as an online-only retailer of cycle clothing and accessories. We started out selling retro cycle jerseys, sourcing the best quality products from a carefully selected range of suppliers. 

In 2020, we decided to design, manufacture and sell, our own range of high quality cycle wear. Currently selling under the Rouleur brand, we have focused on creating high performance cycle wear, with bold, modern designs, all made with the finest materials. We constantly expand our range which today includes jerseys, shorts, jackets and socks. is owned and operated by LLC. A company registered in the UAE, under registration number 2010446.01.

See our Contact page for details of how to get in touch with us. 

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